Oxytocin is a hormone that is produced naturally in the hypothalamus and released into the bloodstream via the pituitary gland. It is commonly referred to as the “love hormone” or the “cuddle hormone” because it is released during social bonding activities such as hugging, kissing, and sexual activity. In addition to its role in social bonding, oxytocin has several potential health benefits. Research has shown that oxytocin can help reduce stress and anxiety levels, lower blood pressure, and improve wound healing. It has also been linked to positive effects on digestion and metabolism, as well as increased feelings of trust and empathy. Exogenous administration of oxytocin can improve libido, organism intensity/frequency and overall sexual pleasure for both males and females.